SKIMS has some of the most innovative shapewear on the market, but its loungewear isn't worth the hype
![How did Kim Kardashian's Skims shapewear line get valued at US$1 billion? The brand introduced loungewear before Covid-19 hit and demand for WFH-friendly outfits spiked | South China Morning Post How did Kim Kardashian's Skims shapewear line get valued at US$1 billion? The brand introduced loungewear before Covid-19 hit and demand for WFH-friendly outfits spiked | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1920x1080/public/d8/images/canvas/2021/04/14/fe8f07f9-7e13-40b7-b10c-bb62f36719d2_1341e041.jpg?itok=LD2ISTH2&v=1618336514)
How did Kim Kardashian's Skims shapewear line get valued at US$1 billion? The brand introduced loungewear before Covid-19 hit and demand for WFH-friendly outfits spiked | South China Morning Post
![Take that, haters: Kim Kardashian's Skims just doubled in value to US$3.2 billion – inspired by Lululemon and Starbucks, the shapewear brand is creating its own retail category | South China Morning Post Take that, haters: Kim Kardashian's Skims just doubled in value to US$3.2 billion – inspired by Lululemon and Starbucks, the shapewear brand is creating its own retail category | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2022/01/31/b67b042e-e81e-442a-aa44-665ef7125571_c2e2c34b.jpg?itok=f4NzJ1T0&v=1643606329)
Take that, haters: Kim Kardashian's Skims just doubled in value to US$3.2 billion – inspired by Lululemon and Starbucks, the shapewear brand is creating its own retail category | South China Morning Post
![The New SKIMS Cozy Collection and More Pieces in Stock from Kim Kardashian's Shapewear Line | Entertainment Tonight The New SKIMS Cozy Collection and More Pieces in Stock from Kim Kardashian's Shapewear Line | Entertainment Tonight](https://www.etonline.com/sites/default/files/styles/max_1280x720/public/images/2020-06/skims_waist_trainer_0.jpg?h=a9f5c027&itok=QywcJenv)